open access
Social marketing in gynecological cancers prevention after the COVID-19 pandemic
Affiliations- Department of Social Medicine and Public Health, Medical University of Warsaw, Poland, Poland
- Medical and Diagnostic Center, Siedlce, Poland
- Department of Gynecologic Oncology, Maria Sklodowska-Curie National Research Institute of Oncology, Warsaw, Poland, Poland
open access
Abstract
Objectives: Assessment of the development and description of social marketing features in Poland and the United States regarding the prevention of gynecological cancer and attainments of these countries. Material and methods: The description research based on the comparative analysis of five social campaigns in Poland and five social campaigns in the United States that were focused on the gynecological cancer prevention. Results: In the United States, there are more materials available on social campaigns dedicated to the prevention of gynecological cancer, and there are more public organizations that are involved in health promotion activities than in Poland. As opposed to American campaigns, Polish social campaigns did not cover all types of gynecological cancer. The study revealed that Facebook is the most used social media platform by the social campaign organizers. Conclusions: Social marketing tools are underutilized in gynecologic cancer prevention in both Poland and the United States, leaving ample room for future improvement in its use.
Abstract
Objectives: Assessment of the development and description of social marketing features in Poland and the United States regarding the prevention of gynecological cancer and attainments of these countries. Material and methods: The description research based on the comparative analysis of five social campaigns in Poland and five social campaigns in the United States that were focused on the gynecological cancer prevention. Results: In the United States, there are more materials available on social campaigns dedicated to the prevention of gynecological cancer, and there are more public organizations that are involved in health promotion activities than in Poland. As opposed to American campaigns, Polish social campaigns did not cover all types of gynecological cancer. The study revealed that Facebook is the most used social media platform by the social campaign organizers. Conclusions: Social marketing tools are underutilized in gynecologic cancer prevention in both Poland and the United States, leaving ample room for future improvement in its use.
Keywords
social marketing; prevention; gynecological cancers; cervical cancer
About this articleTitle
Social marketing in gynecological cancers prevention after the COVID-19 pandemic
Journal
Issue
Article type
Review paper
Pages
206-211
Published online
2023-10-12
Page views
250
Article views/downloads
189
DOI
Pubmed
Bibliographic record
Ginekol Pol 2024;95(3):206-211.
Keywords
social marketing
prevention
gynecological cancers
cervical cancer
Authors
Izabela Norek
Artur Prusaczyk
Szymon Piatek
Mariusz Bidzinski
Aneta Nitsch-Osuch
Magdalena Bogdan
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