Social marketing in gynecological cancers prevention after the COVID-19 pandemic
Abstract
Objectives: Assessment of the development and description of social marketing features in Poland and the United States regarding the prevention of gynecological cancer and attainments of these countries. Material and methods: The description research based on the comparative analysis of five social campaigns in Poland and five social campaigns in the United States that were focused on the gynecological cancer prevention. Results: In the United States, there are more materials available on social campaigns dedicated to the prevention of gynecological cancer, and there are more public organizations that are involved in health promotion activities than in Poland. As opposed to American campaigns, Polish social campaigns did not cover all types of gynecological cancer. The study revealed that Facebook is the most used social media platform by the social campaign organizers. Conclusions: Social marketing tools are underutilized in gynecologic cancer prevention in both Poland and the United States, leaving ample room for future improvement in its use.
Keywords: social marketingpreventiongynecological cancerscervical cancer
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